Digital marketing: In this business guide, you’ll discover 9 strategic approaches: 1) search engine optimization increasing organic visibility through keyword relevance and technical website optimization, 2) content marketing attracting audiences through valuable information addressing specific needs, 3) social media engagement building community through platform-appropriate interactive content, 4) email nurturing developing customer relationships through personalized automated sequences, 5) paid advertising targeting precise demographics through bidding on impression opportunities, 6) conversion optimization improving action completion rates through systematic interface testing, 7) influencer collaboration leveraging established audiences through authentic partnership promotions, 8) analytics measurement quantifying campaign performance through comprehensive data tracking, 9) marketing automation streamlining repetitive tasks through conditional workflow triggers.